The value of Meta technologies

Identify Meta technologies.

Communicate the value proposition of Meta technologies for businesses.

Establish a business presence

Identify the steps to establish a business presence on Facebook, Instagram and WhatsApp and the tools needed to engage with audiences.

Explain the process to customize settings within Meta Ads Manager.

Apply creative best practices optimized for mobile experiences.

Advertising fundamentals

Recognize the value of advertising on Meta technologies.

Recognize the importance of matching business goals to ad campaign objectives.

Communicate the value of the Meta Pixel and the Conversions API.

Describe how people are charged for ads and where the ads are shown.

Identify data privacy protections and common ad policies.

Create and manage ads

Identify the differences among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager.

Identify settings available at the campaign, ad set and ad level.

Determine the ad campaign objective to achieve business goals.

Identify ad targeting capabilities.

Determine the appropriate ad formats for a given scenario.

Identify budget and ad scheduling options.

Identify the relationship between budget and estimated results.

Reporting

Identify campaign results through Meta Ads Reporting.

Measure the success of a campaign.